In our humble opinion, curiosity is one of the best traits because it can help you go out of your comfort zone, meet new people, learn new things, and seek out new experiences. The sober-curious movement is exactly that.
Sober-curious is a term used to describe people who drink alcohol but are also interested in exploring the world of alternative, non-alcoholic beverages, and it’s an entirely new subculture to explore. And this market isn’t just a flash in the pan or a momentary trend, this space has seen tremendous growth. There are a ton of brands, stores, restaurants, blogs, social media platforms, etc shaping the non-alcoholic space.
Below are some that you need to know!
Ghia is a non-alcoholic apéritif that makes you feel classy AF. It’s OG apéritif is a moody, sultry dark red that is packed with botanicals and herbs. It’s a versatile beverage that can be mixed with many things (even alcohol) or just enjoyed by itself over ice. Ghia also introduced a line of spritzers that are phenomenal. These spritzers are light and refreshing. They come in two flavors ginger and original.
You’ve probably heard about Kin when Bella Hadid was announced as a cofounder. Besides having a badass lineup of founders, Kin Euphoric is a delightful drink that contain adaptogens to help you unwind and relax. Kin Lightwave is non-caffeinated and has calming ingredients like reishi mushroom and L-theanine making it a great drink option for a night in. If you’re looking for more of a pick me up, try the Kin Spritz. This beverage contains a bit of caffeine to provide just the right amount of energy for a night of festivities and socializing
It looks like wine, but it isn’t. Acid League Proxies are a non-alcoholic blend of fruit, teas, spices, and bitters that can pair with any meal. These Proxies will look beautiful on your counter, bar cart, or table. They’re a great dinner party or housewarming gift and are a phenomenal conversation starter since most people will be shocked to find out that it isn’t actual wine! The proxies come in multiple varieties including a white, red, and even rosé!
Ritual excels at making spirit alternatives which is a great option for the mixologist who wants to experiment with creating mocktails. One of our favorite Ritual’s is the Tequila Alternative. It tastes super similar to tequila and has all the good parts of tequila like the smoky aroma and little bite without the alcohol or calories. With Ritual Tequila Alternative you can drink as many spicy margs as you want without feeling the pain the next day.While AVEC does market themselves as a healthier cocktail mixer, they’re actually incredible to drink by themselves without any alcohol. AVEC offers five flavors - jalapeno & blood orange, grapefruit & pomelo, yuzu & lime, ginger, and hibiscus & pomegranate. Each can ia 8.4 oz and contains dramatically less sugar than a soda or regular mixer would. For example, the jalapeno & bood orange has only 2g of sugar and 15 calories. It’s also made with real juice and contains organic agave syrup. Whether you decide to drink it straight, mix it with Ritual Tequila alternative, or real alcohol, we won’t judge! But we will judge if you don’t at least try Avec.
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